VANESSA CHARTERS

model, content creator and influencer

SPECIALIZING IN BEAUTY, FASHION, AND ​LIFESTYLE

What is ugc (user generated content)

UGC OR USER GENERATED CONTENT, IS ORIGINAL AND CREATIVE CONTENT MADE BY CREATORS AND CONSUMERS TO PUBLISH ON SOCIAL MEDIA, OR TO USE AS ADS.

WHY ARE ugc CREATORS A GOOD INVESTMENT?

  • the more relatable the content, the more trust can be built with your community which improves conversions!
  • Ugc is valuable to a diverse range of projects and campaigns
  • there has never been a better time to have a social media presence and community

2023 UGC STATISTICS

  • 84% OF PEOPLE ARE MORE LIKELY TO TRUST A COMPANY THAT INCORPORATES UGC INTO THEIR DIGITAL MARKETING
  • 79& OF PEOPLE SAY UGC STRONGLY AFFECTS THEIR PURCHASING DECISIONS
  • BRANDS WHO INCORPORATE UGC INTO THEIR MARKETING SEE A 2.4% INCREASE IN ENGAGEMENT, COMPARED TO THOSE WITHOUT
  • UGC RESULTS IN APPROXIMATELY 29% HIGHER CONVERSION RATE THAN TRADITIONAL ADS
  • TOYOTA SAW A 440% INCREASE IN ENGAGEMENT UPON SWITCHING TO UGC
  • UGC COSTS LESS THAN 50% OF WHAT TRADITIONAL ADS COST

PAST WORK

MORE PAST WORK

UGC PHOTOGRAPHY

more from previous partnerships

what makes me special?

with my BACKGROUND in modelling, I got first hand behind the scenes insight on how all types of campaigns are made, from editorial, to e-commerce, creative and commercial, i was able to learn TRANSFERABLE skills for my own content creation.

in ADDITION to that, I am full passion for a broad range of things, with a love for figure skating, baking, beauty, skin care, self care and new experiences, I GENUINELY fill my time learning about these things WHICH allows for an added layer of authenticity in my content.

I love nothing more than working with a camera behind, or in front.

creating is truly where i thrive.


my curation process

The first step:

discussion & agreement:

we will discuss brand expectations, deliverables, ideas, and rates until we reach an agreement!

Second step:

After product is RECEIVED (if product is involved) I will begin filming & photographing. Then I will send over for APPROVAL within 14 days.

Final step:

Posting time!

at this point video or photos will be posted, final content will be emialed to brand without watermarks after payment has been recieved

Lets Connect!

Ready to take things to the next level with UGC?


Instagram: @vanessacharters

(The links are clickable)